2011-2013 Creative Director, Art Director, UI Design Lead – Gloo, South Africa
I've worked very closely with Annari for 4 years. Annari is easy to work although she gets passionate when it matters. Strong in ideation and design, Ann sets a high standard of craft and as an incredible eye for design detail. Clients would insist that Annari oversee key projects to ensure quality. Annari's a quiet leader who taught and coached designers in her team to achieve the standards she expects of herself.
I had the tremendous pleasure of working with Annari between February 2010 and July 2012. I was the Digital Marketing Manager at BMW South Africa at the time and Annari played the role of Digital Creative Director at Gloo (agency). I can’t stress how great it was working with Annari given that I was incredibly demanding when it came to driving excellence in all respects. Annari is a creative thinker and an absolute expert at what she does. She continuously drove innovation, excellence and ultimately results. Her role was crucial in the brand delivering effective digital consumer communications as well as being recognized by the marketing fraternity, where the brand had won several awards (17 to be exact!).
Working with Annari at Gloo was an incredibly valuable experience. Her leadership style is a rare one that cultivates a safe environment for creative teams to explore and generate only the best work. Her ability to collaborate as well as her attention to detail means that everything that she produces is well thought out and beautifully crafted. Annari would be a great addition to any team.