BT Smart TV
A different way
BT wanted to redesign their BT Smart TV webpages with the main goal to educate consumers that BT TV really is the place to get Great Entertainment at Tiny prices, to excite people about the content BT TV delivers and encourage purchases by supporting information surrounding the features people know little about – TV on the Go, BT Store etc.
Our designs incorporated the rich entertainment at the heart of the page through storytelling, whilst evoking excitement around the content, features and packages BT offers.
March 2016 Design Director, UI Design Lead – SapientNitro, London
Quotes
“It was a pleasure to work with Annari on my project. Not only she is an excellent visual designer with a passion for details and quality, she has adopted some user experience knowledge and design thinking. She demonstrated this through her ideation and prototyping. As a designer, she can adapt her designs to different media and environment. I would love to work with her again soon.”
“Annari exemplifies and exudes professionalism in all aspects of her role as a design manager. She is thorough and detail oriented and it reflects in her design output; it is of the highest standard.
Very approachable and collaborative, Annari works tirelessly across the team and its various domains to focus on the end goal of the project. She has also initiated conversations to improve the ways of working with the client to ensure that the interests of all involved a project and the account are aligned.
More importantly, she carries herself in a calm and collected demeanour with her team and the client. We worked together on a retainer account for a majority of her time here at SapientNitro and she has been an absolute pleasure to work alongside and learn from.”
Andrew Nip | Associate Creative Director, Service Design @ Frog
“Annari is an exceptionally talented individual. She doesn’t just craft beautiful designs, she uses her experience, passion and broad skill-set to deliver strategic and considerate solutions.
I have worked alongside Annari across a number of projects and have found her to be a an exceptionally motivated and disciplined individual with fantastic leadership skills. She is an asset to any team she works with and I look forward to the day when we can work together again.”