BT Mobile
Simplifying choice, amplifying connectivity
BT launched a new mobile offering better than other providers at the time (4G, top phones, free wi-fi & flexible plans) and wanted the simplest and easiest way to view and compare their products and bundles. Simplifying complexity is one of the most difficult things to achieve especially without losing functionality.
Efficiency, speed, detail comparison and online purchase all intuitively designed along with always-on help and support reassurance.
March 2015 Design Director, UI Design Lead – SapientNitro, London
These screens tell the story of a seamless and user-friendly shopping experience on the BT website. It starts with the overview page, where users can effortlessly browse a variety of phones, plans, and brands — all in one place. Special offers stand out, and an interactive feature lets users pick their favourite device colours and instantly see how they look. From there, users can dive deeper into any phone, exploring detailed features, watching "what's in the box" videos, and finding deals or similar recommendations. To make decision-making even easier, the comparison page allows users to line up their top three choices side-by-side, comparing features, ratings, and reviews at a glance.
Quotes
“It was a pleasure to work with Annari on my project. Not only she is an excellent visual designer with a passion for details and quality, she has adopted some user experience knowledge and design thinking. She demonstrated this through her ideation and prototyping. As a designer, she can adapt her designs to different media and environment. I would love to work with her again soon.”
“Annari exemplifies and exudes professionalism in all aspects of her role as a design manager. She is thorough and detail oriented and it reflects in her design output; it is of the highest standard.
Very approachable and collaborative, Annari works tirelessly across the team and its various domains to focus on the end goal of the project. She has also initiated conversations to improve the ways of working with the client to ensure that the interests of all involved a project and the account are aligned.
More importantly, she carries herself in a calm and collected demeanour with her team and the client. We worked together on a retainer account for a majority of her time here at SapientNitro and she has been an absolute pleasure to work alongside and learn from.”
Andrew Nip | Associate Creative Director, Service Design @ Frog
“Annari is an exceptionally talented individual. She doesn’t just craft beautiful designs, she uses her experience, passion and broad skill-set to deliver strategic and considerate solutions.
I have worked alongside Annari across a number of projects and have found her to be a an exceptionally motivated and disciplined individual with fantastic leadership skills. She is an asset to any team she works with and I look forward to the day when we can work together again.”