Samsung
S8300 product launch “Draw with light”
The S8300 site offered a rich multimedia experience that incorporated video, photography and Flash to create strong visual creative and transitional elements. Visitors were able to create and share images of what inspired them using coloured light as their medium.
February 2007 Creative Direction, Concept Development, Information Architecture & Design – Aquaonline, South Africa
Results:
10 243 drawings were submitted
22 604 friends were referred
Average time spent on site: 6 min and 4 seconds
